Deviate: (Record no. 3591)

MARC details
000 -LEADER
fixed length control field 01413nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221206125044.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221206b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781474601023
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 152
Item number LOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lotto, Beau
245 ## - TITLE STATEMENT
Title Deviate:
Remainder of title the creative power of transforming your perception
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Hachette
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 332 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 750.00
520 ## - SUMMARY, ETC.
Summary, etc. Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.<br/><br/>In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical- and perception-illusion exercises, DEVIATE will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. DEVIATE is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Perception
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Senses and sensation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Architecture
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction TB2159 12-11-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 12/07/2022 Technical Bureau India Pvt. Ltd. 525.00 1 152 LOT 003897 01/25/2024 10/13/2023 1 750.00 12/07/2022 Book

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