Business-to-business marketing: relationship, networks and strategies (Record no. 363)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03051nam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210904151126.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190906b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199457083 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | ELL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ellis, Nick |
| 245 ## - TITLE STATEMENT | |
| Title | Business-to-business marketing: relationship, networks and strategies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 376 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 650.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of contents<br/><br/>Part One: The Organizational Marketing Context<br/>Chapter 1: The Significance of B2B Marketing<br/>Chapter 2: Organizational Buying Behaviour<br/>Part Two: Inter-organizational Relationships and Networks<br/>Chapter 3: Inter-organizational Relationships<br/>Chapter 4: Marketing Channels and Supply Chains<br/>Chapter 5: Industrial Networks<br/>Part Three: Business Marketing Planning<br/>Chapter 6: B2B Marketing Planning and Analysis<br/>Chapter 7: B2B Marketing Strategies and Implementation<br/>Part Four: Business Marketing Programmes<br/>Chapter 8: Business Products<br/>Chapter 9: Business Services<br/>Chapter 10: Value and Pricing in B2B Markets<br/>Chapter 11: B2B Marketing Communications<br/>Chapter 12: Personal Selling and Sales Management<br/>Part Five: B2B Marketing in India<br/>Chapter 13: The B2B Market in India |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Description<br/><br/>The Asian edition of Business-to-Business Marketing: Relationships, Networks, and Strategies provides a comprehensive introduction to the important theoretical and managerial issues of B2B marketing. It raises students' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.<br/><br/>The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management, and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples.<br/><br/>The text is organized in four parts. Part one introduces the concept of organizational marketing; part two discusses inter-organizational relationships and networks; part three elaborates on business marketing planning; part four discusses business marketing programmes; and part five includes a discussion on the B2B market in India.<br/><br/>A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts; 'voices' of practitioners talking about the problems they face; 'number crunching' boxes highlighting how an organization's sales, profits, and numbers of workers depend on successful B2B marketing; 'food for thought' boxes encouraging students to think about the recommendations in the text; and longer case studies illustrating specific marketing issues.<br/><br/>Online Resources |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sarkar, Soumya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/06/2019 | Gratis Book | 1 | 658.804 ELL | 000239 | 12/20/2021 | 12/07/2021 | 1 | 650.00 | 09/06/2019 | Book | |||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/06/2019 | Gratis Book | 1 | 658.804 ELL | 000240 | 12/07/2021 | 12/07/2021 | 2 | 650.00 | 09/06/2019 | Book | 1 | ||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/06/2019 | Gratis Book | 658.804 ELL | 000241 | 09/06/2019 | 3 | 650.00 | 09/06/2019 | Book | |||||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/06/2019 | Gratis Book | 1 | 658.804 ELL | 000242 | 12/07/2021 | 12/07/2021 | 4 | 650.00 | 09/06/2019 | Book | |||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/06/2019 | Gratis Book | 3 | 658.804 ELL | 000243 | 12/26/2022 | 12/26/2022 | 5 | 650.00 | 09/06/2019 | Book | |||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/06/2019 | Gratis Book | 1 | 658.804 ELL | 000244 | 10/27/2022 | 10/18/2022 | 6 | 650.00 | 09/06/2019 | Book | |||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/06/2019 | Gratis Book | 1 | 658.804 ELL | 000245 | 12/08/2021 | 12/07/2021 | 7 | 650.00 | 09/06/2019 | Book |