MARC details
| 000 -LEADER |
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| fixed length control field |
02297nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221116114940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221116b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789332539273 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.872 |
| Item number |
CAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carter, Brain |
| 245 ## - TITLE STATEMENT |
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| Title |
Facebook marketing: |
| Remainder of title |
leveraging facebook features for your marketing campaigns |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. |
Noida |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 222 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
325.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of Content<br/>I Getting Started <br/>1 Getting Around Facebook: The Basics <br/>2 Addressing Privacy Concerns<br/>3 Establishing a Corporate Presence<br/>II Intermediate Marketing Skills <br/>4 Facebook Advertising: How and Why You Should Be Using It <br/>5 Facebook Page Analytics: Tracking Your Success<br/>6 Using Facebook to Develop Communities<br/>III Getting the Most Out of Advanced Facebook Features <br/>7 The Power of Local: Facebook Places and Deals <br/>8 Socialize Your Website with Facebook Connect and Social Plug-ins <br/>9 Facebook Credits: Social Currency and Your Business <br/>IV Role Models and Predictions <br/>10 Best in Class Facebook Pages <br/>11 What's Next for Facebook |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic "page," but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook! |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Facebook (Electronic resource) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Online social networks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Levy, Justin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |