Marketing of high-technology products and innovations (Record no. 3676)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01938nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221116124339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221116b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332536623 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 620.0068 |
| Item number | MOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohr, Jakki J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing of high-technology products and innovations |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
| Place of publication, distribution, etc. | Noida |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 542 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 975.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Content<br/>CHAPTER 1 Introduction to World of High Technology Marketing<br/>CHAPTER 2 Strategic Market Planning in High-Tech Firms<br/>CHAPTER 3 Culture and Climate Considerations for High-Tech Companies<br/>CHAPTER 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction<br/>CHAPTER 5 Partnerships/Alliances and Customer Relationship Marketing<br/>CHAPTER 6 Marketing Research in High-Tech Markets<br/>CHAPTER 7 Understanding High-Tech Customers<br/>CHAPTER 8 TECHNOLOGY AND PRODUCT MANAGEMENT<br/>Chapter 9 Distribution Channels and Supply Chain Management in High-Tech Markets<br/>CHAPTER 10 Pricing Considerations in High-Tech Markets<br/>CHAPTER 11 Marketing Communication Tools for High-Tech Markets<br/>CHAPTER 12 Strategic Considerations in Marketing Communications<br/>CHAPTER 13<br/>END-OF-BOOK CASES |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Provide your students with the vital information they need to successfully market high-tech products. <br/><br/><br/>Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.<br/><br/><br/>The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | High technology industries--Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Sanjit |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Slater, Stanley |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 31962 | 10-10-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/16/2022 | University Book House Pvt. Ltd. | 682.50 | 620.0068 MOH | 003559 | 11/16/2022 | 1 | 975.00 | 11/16/2022 | Book |