MARC details
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02539nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221121160956.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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221121b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781398601673 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.406 |
| Item number |
JAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
James, Rob |
| 245 ## - TITLE STATEMENT |
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| Title |
Business experimentation: |
| Remainder of title |
a practical guide for driving innovation and performance in your business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Kogan Page Ltd. |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvi, 255 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
24.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of content<br/><br/>Chapter - 01: Introduction to experimentation in business;Chapter - 02: What we really mean by ‘experiments’;Chapter - 03: Ten principles of successful business experiments;Chapter - 04: A ‘typology’ of experiments;Chapter - 05: The benefits of experimentation – And what inhibits managers from using it;Chapter - 06: An overview of the experiment process;Chapter - 07: Identify;Chapter - 08: Discovery;Chapter - 09: Ideation;Chapter - 10: Define;Chapter - 11: Experiment;Chapter - 12: Evaluation |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
About the book<br/>Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities.<br/><br/>This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions.<br/><br/>This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Organizational change |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Organizational behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Success in business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |