Inspiring green consumer choices: (Record no. 3824)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02821nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221121163301.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221121b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398601000 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | SMI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Michael E |
| 245 ## - TITLE STATEMENT | |
| Title | Inspiring green consumer choices: |
| Remainder of title | leverage neuroscience to reshape marketplace behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Ltd. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 218 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 29.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of contents<br/>Chapter - 00: Introduction;Chapter - 01: Conscious Resource Limits and Mental Shortcuts;Chapter - 02: Reward Anticipation and Approach Motivation;Chapter - 03: Habits and their Triggers Along the Path to Purchase;Chapter - 04: Making it Easier to Change Habitual Behaviors;Chapter - 05: The Role of Policy in Incentivizing Consumption Changes;Chapter - 06: Reprogramming the "Behavioral Immune System";Chapter - 07: Using Social Norms to Accelerate and Sustain Behavior Change;Chapter - 08: Overcoming Resistance to Behavior Change;Chapter - 09: Conclusion |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | About the book<br/>While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services?<br/><br/>Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases.<br/><br/>These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior--Psychological aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB1974 | 28-10-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/21/2022 | Technical Bureau India Pvt. Ltd. | 1932.41 | 2 | 658.8342 SMI | 003684 | 07/31/2024 | 05/02/2024 | 05/02/2024 | 1 | 2939.02 | 11/21/2022 | Book |