Data strategy: (Record no. 3851)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02537nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221122113403.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221122b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398602588 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4038 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marr, Bernard |
| 245 ## - TITLE STATEMENT | |
| Title | Data strategy: |
| Remainder of title | how to profit from a world of big data, analytics and artificial intelligence |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Ltd. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 259 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 19.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of contents<br/>Chapter - 01: Introduction - Why every business is now a data business;Chapter - 02: Use cases for data;Chapter - 03: Using data to improve your business decisions;Chapter - 04: Using data to understand your customers;Chapter - 05: Using data to create more intelligent services;Chapter - 06: Using data to make more intelligent products;Chapter - 07: Using data to improve your business processes;Chapter - 08: Monetizing your data;Chapter - 09: Defining your data use cases;Chapter - 10: Sourcing and collecting data;Chapter - 11: Data governance, ethics and trust;Chapter - 12: Turning data into insights;Chapter - 13: Creating a technology and data infrastructure;Chapter - 14: Building data competencies in your organization;Chapter - 15: Executing and revisiting your data strategy;Chapter - 16: Looking ahead |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr.<br/><br/>Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy.<br/><br/>Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business information services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business--Data processing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business intelligence |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IT & Decisions Sciences | TB1974 | 28-10-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/22/2022 | Technical Bureau India Pvt. Ltd. | 1288.06 | 1 | 1 | 658.4038 MAR | 003702 | 09/07/2023 | 04/24/2023 | 1 | 1959.02 | 11/22/2022 | Book |