Practical google analytics and google tag manager for developers (Record no. 3884)

MARC details
000 -LEADER
fixed length control field 02130nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221122132502.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221122b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781484252482
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 004
Item number WEB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Weber, Jonathan
245 ## - TITLE STATEMENT
Title Practical google analytics and google tag manager for developers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Apress 
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xix, 269 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 899.00
520 ## - SUMMARY, ETC.
Summary, etc. About this book<br/>Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.<br/><br/>There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?<br/><br/>Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an<br/><br/>d marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site.<br/>Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:<br/><br/>• Google Analytics implementation via Google Tag Manager<br/><br/>• How to customize Google Analytics for your unique situation<br/><br/>• Using Google Tag Manager to track and analyze interactions across multiple devices and touch points
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Google Analytics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer science
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     IT & Decisions Sciences TB1974 28-10-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 11/22/2022 Technical Bureau India Pvt. Ltd. 629.30   004 WEB 003723 11/22/2022 1 899.00 11/22/2022 Book

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