The power of experiments: (Record no. 3905)

MARC details
000 -LEADER
fixed length control field 02264nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230809151229.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230124b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780262542272
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 330.019
Item number LUC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Luca, Michael
245 ## - TITLE STATEMENT
Title The power of experiments:
Remainder of title decision making in a data-driven world
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. MIT Press
Place of publication, distribution, etc. Cambridge
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 211 p.
365 ## - TRADE PRICE
Price type code USD
Price amount 19.95
520 ## - SUMMARY, ETC.
Summary, etc. How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world.<br/><br/>Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.<br/><br/>Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that govenments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Decision making
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics--Psychological aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Experimental economics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bazerman, Max H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Human Resource and Organization Behvaiour TB2749 06-01-2023 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 01/24/2023 Technical Bureau India Pvt. Ltd. 1084.79   330.019 LUC 004320 01/24/2023 1 1649.87 01/24/2023 Book

©2019-2020 Learning Resource Centre, Indian Institute of Management Bodhgaya

Powered by Koha