Traction: (Record no. 3941)

MARC details
000 -LEADER
fixed length control field 01775nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221026130315.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221026b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780241242537
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11
Item number WEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Weinberg, Gabriel
245 ## - TITLE STATEMENT
Title Traction:
Remainder of title how any startup can achieve explosive customer growth
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Penguin Books Ltd.
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 222 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 799.00
520 ## - SUMMARY, ETC.
Summary, etc. Two successful entrepreneurs offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference<br/><br/>Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users.<br/><br/>Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Success in business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises--Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Public Policy & General Management TB1801 06-10-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 10/26/2022 Technical Bureau India Pvt. Ltd. 559.30   658.11 WEI 003410 10/26/2022 1 799.00 10/26/2022 Book

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