MARC details
| 000 -LEADER |
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| fixed length control field |
01962nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220425163658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190911b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788131756898 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic brand management: building, measuring, and managing brand equity |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Pearson India Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 695 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
829.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Table of Content<br/> <br/>Marketing in a recession <br/><br/> Brand communities<br/><br/> Luxury branding <br/><br/> Brand characters<br/><br/> Brand personas <br/><br/> Brand makeovers<br/><br/> Shopper marketing <br/><br/> Person branding<br/><br/> Social currency <br/><br/> Brand potential<br/><br/> Brand extension scorecard <br/><br/> Culture and branding<br/><br/> Brand flashbacks <br/><br/> Future brand priorities |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global, and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events, and case studies.<br/>&bull Science of Branding boxes have been included to provide in-depth treatment of cutting-edge ideas and concepts.<br/>&bull Each chapter contains a Brand Focus appendix that delves into detail on specific and related branding topics, such as brand audits, legal issues, brand crises, and private labels.<br/>&bull Numerous in-text examples, highlighting brands such as Dettol, Colgate, and Jet Airways, have been introduced to illuminate the discussion of virtually every topic, and a series of Branding Brief boxes provide more in-depth examinations of ed topics or brands. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parameswaran, Ambi M. G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jacob, Isaac |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |