MARC details
| 000 -LEADER |
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| fixed length control field |
04663nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221129164531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221129b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119704669 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.45 |
| Item number |
KUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kurnoff, Janine |
| 245 ## - TITLE STATEMENT |
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| Title |
Everyday business storytelling: |
| Remainder of title |
create, simplify, and adapt a visual narrative for any audience |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
John Wiley & Sons, Inc. |
| Place of publication, distribution, etc. |
New Jersey |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
279 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
USD |
| Price amount |
34.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
TABLE OF CONTENTS<br/>Introduction<br/><br/>Storytelling Is How We Move Business Forward 1<br/>What two Silicon Valley–bred sisters know about business storytelling (hint: it’s pure, irrefutable career gold)<br/><br/>Part 1<br/><br/>Once and for all—Let’s Unfluff the Reputation of Business Storytelling 6<br/><br/>Chapter 1: Meet the Brain Scientists 8<br/><br/>Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16<br/><br/>Part 2<br/><br/>Ok, I’m in—How Do I Get Started with Business Storytelling? 24<br/><br/>Chapter 3: The Four Signposts 30<br/><br/>Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48<br/><br/>Chapter 5: Your BIG Idea 52<br/><br/>Chapter 6: Putting It All Together: Sample Story 56<br/><br/>Part 3<br/><br/>Thanks, got the basics What Else Can Help Me? 60<br/><br/>Chapter 7: Push Your Story Forward with Active Headlines 62<br/><br/>Chapter 8: A Simple Path to Building Your BIG Idea 72<br/><br/>Chapter 9: Five Well-Tested Ways to Visualize Your Story 80<br/><br/>Part 4<br/><br/>Let’s see the magic! How Does Storytelling Show Up in Everyday Business? 106<br/><br/>Chapter 10: Making a Recommendation 108<br/><br/>Chapter 11: Providing an Update 144<br/><br/>Chapter 12: Crafting an Email 162<br/><br/>Chapter 13: Creating a One-Pager 176<br/><br/>Part 5<br/><br/>But wait! How Do I Flex My Story? 192<br/><br/>Chapter 14: Audience Is Everything: A Manifesto 194<br/><br/>Chapter 15: You’ve Got Five Minutes with an Executive… Go! 202<br/><br/>Chapter 16: Your Audience Is Diverse.. How Can You Please Everyone? 210<br/><br/>Chapter 17: You’re Told “Only Three to Five Slides” 216<br/><br/>Chapter 18: Team Presentations: Who Does What? 220<br/><br/>Chapter 19: When Your Audience Is Virtual 238<br/><br/>Part 6<br/><br/>All together now: Building a Common Language of Storytelling 252<br/><br/>Chapter 20: Fostering a Culture of Story Coaches 254<br/><br/>Chapter 21: Five Ways Managers Can Reinforce Storytelling 260<br/><br/>Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264<br/><br/>Conclusion<br/><br/>A Final Word From the Sisters 272<br/>Your everyday business storytelling journey starts right now… #nomorefrankendecks<br/><br/>Gratitude 275<br/><br/>About the Authors 276<br/><br/>Notes & Photo Credits 277<br/><br/>Index 278 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
DESCRIPTION<br/>A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward<br/><br/>In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Facebook, Nestle, Accenture, and Marriot—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives.<br/><br/>You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. Within this business book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling.<br/><br/>Just a few of the things you'll learn from this business book include:<br/><br/>The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging<br/>The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention<br/>How to craft expert headlines that guide your audience and advance your story<br/><br/>Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Storytelling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business presentations |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lazarus, Lee |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |