MARC details
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03201nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221013123653.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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221013b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781526494559 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
382.6 |
| Item number |
CAV |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Cavusgil, S. Tamer |
| 245 ## - TITLE STATEMENT |
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| Title |
Doing business in emerging markets |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Sage Publications Ltd. |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxi, 353 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
49.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of content<br/><br/>Part One: Foundation Concepts<br/> Chapter 1: Emerging Markets - Setting the Stage Chapter 2: What is an Emerging Market? Chapter 3: Pathways to Economic Transformation: Common Characteristics of Emerging Markets <br/>Cases for Part One<br/> <br/> Hydrola: A French Company’s Expansion into Emerging Markets The Brazilian Little way of Doing Business Cilek – An Emerging Market Company Goes Global The Janus Face of China’s Engagement in Africa – Stakeholder Perspectives <br/>Part Two: Potential of Emerging Markets<br/> Chapter 4: What Makes Emerging Markets Attractive? Chapter 5: Assessing Market Potential of Emerging Markets <br/>Cases for Part Two<br/> <br/> ATOM – An Italian Family Firm Operating in Brazil Lenovo – The Global Challenger from an Emerging Market Chery Goes to Brazil – Challenges for an Automaker in an Emerging Economy Starbucks in Russia – Challenges and Opportunities in an Emerging Market <br/>Part Three: Managing in Emerging Markets<br/> Chapter 6: Managing Operations in Emerging Markets Chapter 7: Negotiations and Conflict Management in Emerging Markets Chapter 8: A Bright -- if Uneven-- Future for Emerging Markets <br/>Cases for Part Three<br/> <br/> 1MORE - A Late-Mover Headphone Maker in China Can a Guerilla Sit Wherever It Wants? Best Buy Goes to Turkey Bottled Water Industry in Uzbekistan: Multinational and Local Firms Stora Enso – Corporate Reputation in an Emerging Market An Expatriate Management Experience in Thailand |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.<br/><br/>Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.<br/><br/>Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques. <br/><br/>This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
International business enterprises |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Negotiation in business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Developing countries |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ghauri, Pervez N. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Liu, Leigh Anne |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |