Marketing: (Record no. 4086)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02658nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221013124259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221013b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526494573 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Masterson, Rosalind |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | an introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications Ltd. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 539 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 49.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of content<br/><br/>PART ONE: THIS IS MARKETING<br/> Chapter 1: Marketing Today Chapter 2: The Marketing Environment <br/>PART TWO: MAKING SENSE OF MARKETS<br/> Chapter 3: Buyer Behaviour Chapter 4: Market Segmentation, Targeting and Positioning Chapter 5: Marketing Research <br/>PART THREE: THE MARKETING MIX<br/> Chapter 6: Product Chapter 7: Service Products Chapter 8: Promotion (Marketing Communications) Chapter 9: Place Chapter 10: Price <br/>PART FOUR: MANAGING MARKETING<br/> Chapter 11: Building Brands: Using the Marketing Mix Chapter 12: Marketing Planning |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice.<br/><br/>Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. <br/><br/>The new edition has been fully updated to include:<br/><br/>New case studies and examples, offering truly global perspectives.<br/>Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory.<br/>A new and fully streamlined companion website, featuring a range of resources for students and lecturers.<br/>Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to.<br/><br/>The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Philips, Nicholas |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pickton, David |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/13/2022 | Bharatiya Sahitya Bhavana | 3221.11 | 1 | 658.8 MAS | 003325 | 08/02/2023 | 06/22/2023 | 1 | 4899.02 | 10/13/2022 | Book | IN155 | 06-10-2022 |