MARC details
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04996nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221215121654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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221215b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780367428822 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.827 |
| Item number |
FOR |
| 245 ## - TITLE STATEMENT |
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| Title |
Sustainable branding: |
| Remainder of title |
ethical, social, and environmental cases and perspectives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvi, 371 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
39.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of Contents<br/>Introduction to contemporary issues in sustainable branding: ethical, social, and environmental perspectives<br/><br/>Pantea Foroudi and Maria Palazzo<br/><br/>PART I People<br/><br/>1 Place heritage and CSR: synergies between cultural tourism and corporate branding<br/><br/>Angela Bargenda<br/><br/>2 Let’s go green –planet, people, product, packaging, pricing, and promotion (6Ps)<br/><br/>Awele Achi, Ogechi Adeola, and Vanessa Burgal<br/><br/>3 Branding for social marketing: keys for success<br/><br/>Luis Doña Toledo, Lucia Porcu, Juan Miguel Rey Pino, and Maria Palazzo<br/><br/>4 Sustainable brand management: goodwill as a tool to quantify brand value from the perspective of stakeholders<br/><br/>Ivana Podhorska, Wlodzimierz Sroka, and Jana Majerova<br/><br/>5 Place, branding, and smart growth<br/><br/>Oluwayemisi Olomo, Kehinde Mokwenyei, Olutayo Otubanjo, and Ogechi Adeola<br/><br/>6 Corporate social responsibility and employee volunteerism: a broad overview of CSR through volunteerism<br/><br/>Sudeepta Pradhan, Makhmoor Bashir, Sanjit Roy, and Bang Nguyen<br/><br/>PART II Planet<br/><br/>7 Climate change, environmental auditing, and corporate/brand strategy<br/><br/>Maria Teresa Cuomo, Rosa Maria Caprino, Cinzia Genovino, and Debora Tortora<br/><br/>8 Analyzing the scientific evolution of sustainable technology research in Business and Management Science<br/><br/>Morteza Akbari, Rahime Zaman Fashami, and Maryam Khodayari<br/><br/>9 Waste to Wealth (W2W): the need for a social enterprise approach to turn waste into wealth<br/><br/>David Luigi Fuschi, Alireza Nazarian, and Pantea Foroudi<br/><br/>10 Life cycle thinking and the circular economy<br/><br/>Octavio Ibarra, Maria Carolina Ovalle, and Maria Palazzo<br/><br/>11 Transition to a low carbon economy: opportunities and challenges<br/><br/>S. Asieh H. Tabaghdehi<br/><br/>12 Global political ecology<br/><br/>Francisco J. Montoro Ríos<br/><br/>PART III Prosperity<br/><br/>13 Multicultural identity: developing a comprehensive understanding of multicultural identity, its aspects and influence on business adaptability and sustainable brands<br/><br/>Maria Jerez-Jerez<br/><br/>14 The unexpected players in branding and advertising: advertising shakeout, traditional folk media, and influencer marketing<br/><br/>Nastaran Norouzi Richards-Carpenter and Kelly Tafoya<br/><br/>15 Exploring value co-creation concept: a bibliometric analysis of 20 years of research and theory<br/><br/>Yousef Alqayed, Pantea Foroudi, Kaouther Kooli, Mohammad Foroudi, and Maria Antonella Ferri<br/><br/>16 Sustainability and social innovation: in the case of Covid-19 pandemic<br/><br/>Sadaf Sartipi, Pantea Foroudi, Maria Palazzo, and Mahmoud Ahmadpour Daryani<br/><br/>17 Sustainable branding in healthcare within Generation Z in a developing economy<br/><br/>Durga Vellore-Nagarajan, Constantinos-Vasilios Priporas, and Mark McPherson<br/><br/>18 The market reaction to unexpected earnings via discretionary accruals and sustainability reporting<br/><br/>Javad Izadi Z.D., Maria Palazzo, and Alfonso Siano<br/><br/>Index |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Book Description<br/>A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management.<br/><br/>By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities.<br/><br/>This book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Green marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing--Social aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Foroudi, Pantea |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Palazzo, Maria |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |