MARC details
| 000 -LEADER |
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| fixed length control field |
02796nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221209120642.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221209b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780367529505 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
174.4 |
| Item number |
BRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Breakenridge, Deirdre K. |
| 245 ## - TITLE STATEMENT |
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| Title |
Answers for ethical marketers: |
| Remainder of title |
a guide to good practice in business communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvi, 166 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
29.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of Contents<br/>Acknowledgements; Author Biography; Foreword; Introduction The Journey to Ethics: A Personal Choice & Professional Practice; Chapter 1 Learning the Essentials & the Overarching Ethical Lessons; Chapter 2 Applying Ethics Through All of Your Media Channels; Chapter 3 Using Your Ethics in Cause Marketing; Chapter 4 Taking Ethics to Media Interviews and Appearances; Chapter 5 Filtering Ethics Through Your Organization; Chapter 6 Learning Ethics from a Mentor; Chapter 7 Being a Leader Means Being an Ethical Role Model; Chapter 8 Embracing the Ethical Lessons |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Book Description<br/>With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct.<br/><br/>This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested.<br/><br/>This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 years of experience as well as the thought leaders featured in this book. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing - Moral and Ethical Aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business Ethics |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |