MARC details
| 000 -LEADER |
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| fixed length control field |
02115nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221209155054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221209b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138701403 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
796.0688 |
| Item number |
SEY |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Seymour, Alan |
| 245 ## - TITLE STATEMENT |
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| Title |
Digital sport marketing: |
| Remainder of title |
concepts, cases and conversations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 247 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
GBP |
| Price amount |
34.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Table of Contents<br/>1. The Development of Sport Marketing Practice, 2. Sport Marketing in the Digital Age, 3. Social Media in Digital Sports Marketing, 4. Reputation Management and Sports PR, 5. Sports Practice and Fan Engagement in an Online Environment, 6. Fan Activation and Involvement with Sports Business, 7. Getting Closer to Emerging Sports Audiences, 8. Sports in a Cultural and Knowledge Management Context, 9. The Importance of Sports Communication Strategies, 10. Sports Business in a Globalised Marketplace, 11. Towards New Thinking for Sports Marketers and Practitioners, 12. The Future of Sport |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Book Description<br/>Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.<br/><br/>The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. <br/><br/>Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sports Marketing - Technological Innovations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sports Administration - Technological Innovations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |