The end of marketing: (Record no. 4251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02959nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230809143451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221217b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398601345 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gil, Carlos |
| 245 ## - TITLE STATEMENT | |
| Title | The end of marketing: |
| Remainder of title | humanizing your brand in the age of social media |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 276 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 14.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of contents<br/>Chapter - 01: Marketing is dead;Chapter - 02: Stranded in a digital ocean;Chapter - 03: How to be savage AF - like Randy;Chapter - 04: Don’t be mad at Facebook - You just suck at marketing;Chapter - 05: Swipe right - Sales and marketing is no different from finding your match on Tinder;Chapter - 06: Growth hacking your way to greatness;Chapter - 07: The celebrity effect - Key lessons marketers need to learn from A-list celebrities;Chapter - 08: Transforming your advocates into the faces of your brand;Chapter - 09: Bringing it all together;Chapter - 10: The power of personality and persuasion;Chapter - 11: Judgment day - The battle of AI versus humans;Chapter - 12: As social media evolves, marketers must evolve or die;Chapter - 13: Marketing in a post-pandemic society |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | About the book<br/>WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category<br/>WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category<br/>WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category<br/>FINALIST: Business Book Awards 2020 - International Business Book category<br/><br/>In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?<br/><br/>The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.<br/><br/>This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Technological Innovations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IB/IN/779 | 24-11-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/17/2022 | International Book Centre | 965.88 | 658.8 GIL | 004081 | 12/17/2022 | 1 | 1469.02 | 12/17/2022 | Book |