Social media analytics strategy: (Record no. 4261)

MARC details
000 -LEADER
fixed length control field 03635nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230112174703.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221217b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781484240403
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number GON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Goncalves, Alex
245 ## - TITLE STATEMENT
Title Social media analytics strategy:
Remainder of title using data to optimize business performance
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Apress 
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 305 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 999.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Front Matter<br/>Pages i-xvi<br/>PDF <br/>Data<br/>Front Matter<br/>Pages 1-1<br/>PDF <br/>Social Media Data<br/>Alex Gonçalves<br/>Pages 3-20<br/>From Data to Insights<br/>Alex Gonçalves<br/>Pages 21-45<br/>Luis Madureira<br/>Alex Gonçalves<br/>Pages 47-52<br/>Defining Analytics in Social Media and Types of Analytics Tools<br/>Front Matter<br/>Pages 53-53<br/>PDF <br/>Analytics in Social Media<br/>Alex Gonçalves<br/>Pages 55-66<br/>Dedicated vs. Hybrid Tools<br/>Alex Gonçalves<br/>Pages 67-77<br/>Alexander and Frederik Peiniger<br/>Alex Gonçalves<br/>Pages 79-88<br/>Differences of Social Media Networks<br/>Front Matter<br/>Pages 89-89<br/>PDF <br/>Social Network Landscape<br/>Alex Gonçalves<br/>Pages 91-107<br/>Tam Su<br/>Alex Gonçalves<br/>Pages 109-118<br/>The Analytics Process<br/>Front Matter<br/>Pages 119-119<br/>PDF <br/>The Analytics Process<br/>Alex Gonçalves<br/>Pages 121-140<br/>Armando Terribili<br/>Alex Gonçalves<br/>Pages 141-146<br/>Metrics, Dashboards, and Reports<br/>Front Matter<br/>Pages 147-147<br/>PDF <br/>Metrics<br/>Alex Gonçalves<br/>Pages 149-186<br/>Dashboards<br/>Alex Gonçalves<br/>Pages 187-211<br/>Reports<br/>Alex Gonçalves<br/>Pages 213-229<br/>Milan Veverka<br/>Alex Gonçalves<br/>Pages 231-239
520 ## - SUMMARY, ETC.
Summary, etc. About this book<br/>This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.<br/><br/>Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers.<br/><br/>This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. <br/>What You’ll Learn<br/><br/>Get a clear view of the available data for social media marketing and how to access all of it<br/>Make use of data and information behind social media networks to your favor<br/>Know the details of social media analytics tools and platforms so you can use any tool in the market<br/>Apply social media analytics to many different real-world use cases<br/>Obtain tips from interviews with professional marketers and founders of social media analytics platforms<br/>Understand where social media is heading, and what to expect in the future<br/>Who This Book Is For<br/><br/>Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information Systems
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social Media
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing IB/IN/779 24-11-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 12/17/2022 International Book Centre 699.30 2 658.872 GON 004074 01/30/2024 01/15/2024 1 999.00 12/17/2022 Book

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