Contemporary issues in digital marketing (Record no. 4265)

MARC details
000 -LEADER
fixed length control field 03653nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221209153001.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367555351
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number NII
245 ## - TITLE STATEMENT
Title Contemporary issues in digital marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent x, 188 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 39.99
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of Contents<br/>1. Introduction<br/><br/>Outi Niininen<br/><br/>SECTION 1: DATA ANALYTICS AND MEASUREMENT<br/><br/>2. Understanding Big Data and its application in the digital marketing landscape<br/><br/>Stephen Singaraju and Outi Niininen<br/><br/>3. Data-driven marketing processes: boundaries and how to overcome them<br/><br/>Heidi Länsipuro and Heikki Karjaluoto<br/><br/>4. The planning and implementation process of Programmatic Advertising campaigns in emerging markets<br/><br/>Thanh Tiet and Heikki Karjaluoto<br/><br/>SECTION 2: DIGITAL TRANSFORMATION AND INNOVATIONS IN MARKETING<br/><br/>5. The antecedents and outcomes of online consumer brand experience<br/><br/>Joel Konttinen, Heikki Karjaluoto and Aijaz. A. Shaikh<br/><br/>6. User experience of an e-commerce website: a case Study<br/><br/>Saima Ritonummi and Outi Niininen<br/><br/>　<br/><br/>7. AI-based voice assistants for digital marketing: preparing for voice marketing and commerce<br/><br/>Alex Mari and René Algesheimer<br/><br/>SECTION 3: CUSTOMER EXPERIENCE AND SERVICESCAPES<br/><br/>8. The role of social capital in digitalised retail servicescape<br/><br/>Jussi Nyrhinen, Mika Skippari and Terhi-Anna Wilska<br/><br/>9. From places to platforms: examining the transformation of servicescapes<br/><br/>Julie Horáková and Outi Uusitalo<br/><br/>10. Social media and consumer power: opportunities and challenges for digital marketing activities　<br/><br/>Agostino Vollero and Chiara Valentini<br/><br/>SECTION 4: ETHICS AND PRIVACY IN DIGITAL MARKETING<br/><br/>11. The importance of online retailers’ ethics for traditional, online and multichannel customers<br/><br/>Mika Skippari, Sami Kajalo and Arto Lindblom<br/><br/>12. Data obstacles and privacy concerns in artificial intelligence initiatives<br/><br/>Bilal Aslam, Heikki Karjaluoto and Eevi Varmavuo<br/><br/>13. GDPR guidelines for academic research in marketing<br/><br/>Sachiko Scheuing and Outi Niininen<br/><br/>14. ‘Interesting but scary’: customers’ perceived value of MyData<br/><br/>Heidi Haapio and Outi Uusitalo<br/><br/>SECTION 5: THE FUTURE FOR DIGITAL MARKETING COMMUNICATIONS AND CONCLUSIONS<br/><br/>15. Future look: communicating with customers using digital channels<br/><br/>Outi Niininen, Stephen Singaraju, Heikki Karjaluoto, Chiara Valentini and Markus Muhonen<br/><br/>16. Conclusions
520 ## - SUMMARY, ETC.
Summary, etc. Book Description<br/>This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:<br/><br/>• Big Data, Artificial Intelligence and Analytics in Digital Marketing<br/><br/>• Emerging technologies and how they can enhance User Experience<br/><br/>• How ‘digital’ is changing servicescapes<br/><br/>• Issues surrounding ethics and privacy<br/><br/>• Current and future issues surrounding Social Media<br/><br/>• Key considerations for the future of Digital Marketing<br/><br/>• Case studies and examples from real-life organisations<br/><br/>Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online-Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Niininen, Outi
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing IB/IN/775 22-11-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 12/09/2022 International Book Centre 2576.76   658.872 NII 003944 12/09/2022 1 3919.02 12/09/2022 Book

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