MARC details
| 000 -LEADER |
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| fixed length control field |
04007nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221216110122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221216b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781352008791 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.421 |
| Item number |
BUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Burns, Paul |
| 245 ## - TITLE STATEMENT |
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| Title |
Corporate entrepreneurship and innovation |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Red Globe Press |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxxvii,464 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
54.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of Contents<br/>1. Introduction: Thriving in Chaos<br/>PART I: ENTREPRENEURSHIP AND INNOVATION<br/>2. Corporate entrepreneurship<br/>3. Innovation<br/>PART II: BUILDING ENTREPRENEURIAL ARCHITECTURE<br/>4. Culture in the entrepreneurial organization<br/>5. Structure in the entrepreneurial organization<br/>6. Leading the entrepreneurial organization<br/>7. Managing the entrepreneurial organization<br/>8. Managing Risk in the entrepreneurial organization<br/>PART III: ENCOURAGING THE ENTREPRENEURIAL MIND-SET<br/>9. Encouraging creativity and innovation<br/>10. Generating business ideas<br/>11. Encouraging concept development<br/>12. Strategy and business model development<br/>PART IV: CORPORATE VENTURING<br/>13. Venture teams and intrapreneurs<br/>14. Product/market development<br/>15. Shareholder value and in the multi-product/market firms<br/>16. Summary: The Corporate Entrepreneurship Audit. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Description<br/>Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value.<br/><br/>It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture.<br/><br/>This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.<br/><br/>New to this Edition:<br/>- Fully revised and updated content throughout with new four-part structure<br/>- Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe<br/>- A greater focus on innovation, including a new chapter on this topic at the start of the book<br/>- New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk'<br/>- New on-page glossary with key terms highlighted in the text and defined in the margins<br/>- New Activities and Group Discussion topics at the end of each chapter<br/><br/>Accompanying online resources for this title can be found at bloomsburyonlineresources.com/corporate-entrepreneurship-and-innovation-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Organizational change--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Technological innovations--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Creative ability in business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |