The digital seeker: (Record no. 4365)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02580nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230809143405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221217b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780231202206 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | DE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Datta, Raj K |
| 245 ## - TITLE STATEMENT | |
| Title | The digital seeker: |
| Remainder of title | a guide for digital teams to build winning experiences |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Columbia University Press |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 181 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 24.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Introduction: Embrace the Winning Formula<br/>1. Break Online/Offline Boundaries<br/>2. Put the Seeker at the Center<br/>3. Swap Customers for Seekers<br/>4. Harness the Three As<br/>5. Build Your Digital Dreams; Don’t Buy Them<br/>6. Design for Disaster<br/>7. Recast Your Team to Ship<br/>8. Create Your Money-Making Architecture<br/>9. The Winning B2B Experience<br/>10. Max Out the R0<br/>Acknowledgments<br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow.<br/><br/>Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations.<br/><br/>The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy—translating it into a core operational playbook for digital teams to achieve transformative results.<br/><br/>Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic Commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IB/IN/779 | 24-11-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/17/2022 | International Book Centre | 1356.67 | 658.872 DE | 004080 | 12/17/2022 | 1 | 2063.37 | 12/17/2022 | Book |