The fashion business: (Record no. 4476)

MARC details
000 -LEADER
fixed length control field 02407nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230809150140.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367490553
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 746.920684
Item number GOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Golizia, Dario
245 ## - TITLE STATEMENT
Title The fashion business:
Remainder of title theory and practice in strategic fashion management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xv, 221 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 36.99
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of Contents<br/>1. Fashion business and strategic marketing<br/>2. Large unspecialised fashion companies<br/>3. Historic fashion brands<br/>4. Contemporary fashion brands<br/>5. Industrial fashion brands<br/>6. Fast fashion brands<br/>7. Emerging brands specialising in ready-to-wear<br/>8. Brands specialising in formal menswear<br/>9. Brands specialising in casualwear<br/>10. Brands specialising in underwear<br/>11. Brands specialising in activewear<br/>12. Brands specialising in streetwear<br/>13. Brands specialising in bags<br/>14. Brands specialising in footwear<br/>15. Conclusions: shared critical factors of success and future scenarios of the fashion industry in collaboration with Sennaith Ghebreab
520 ## - SUMMARY, ETC.
Summary, etc. This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.<br/><br/>Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.<br/><br/>Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Clothing trade--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Clothing trade--Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Fashion merchandising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing 575/22-23 30-12-2022 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 01/13/2023 T V Enterprises 2434.53 2 746.920684 GOL 004197 03/07/2024 02/21/2024 1 3702.70 01/13/2023 Book

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