Creating value with data analytics in marketing: (Record no. 4496)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02576nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230117110058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230117b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367819798 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | VER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Verhoef, Peter C. |
| 245 ## - TITLE STATEMENT | |
| Title | Creating value with data analytics in marketing: |
| Remainder of title | mastering data science |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 314 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 39.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Contents<br/>1 Data science and big data<br/><br/>2 Creating value with data science<br/><br/>3 Value objectives and metrics<br/><br/>4 Data assets<br/><br/>5 Data storing and integration<br/><br/>6 Customer privacy and data security<br/><br/>7 Data analytics<br/><br/>8 Data exploration<br/><br/>9 Data modeling<br/><br/>10 Creating impact with storytelling and visualization<br/><br/>11 Creating value with data science<br/><br/>12 Building successful data analytics capabilities |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.<br/><br/>Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.<br/><br/>Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.<br/><br/>Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Data processing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Big data |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer profiling |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kooge, Edwin |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walk, Natasha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 575/22-23 | 30-12-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/17/2023 | T V Enterprises | 2631.97 | 658.83 VER | 004208 | 01/17/2023 | 1 | 4003.00 | 01/17/2023 | Book |