MARC details
| 000 -LEADER |
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| fixed length control field |
02484nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230118163813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230118b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780367462857 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4012 |
| Item number |
JOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Johnson, William H. A. |
| 245 ## - TITLE STATEMENT |
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| Title |
Managing global strategy: |
| Remainder of title |
developing an effective strategy in international business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
169 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
39.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Table of Contents<br/>Part 1: Setting the Context<br/><br/>1. Introduction to Strategy in a Global Context<br/><br/>2. Techniques for analyzing the External Environment<br/><br/>3. Techniques for analyzing the Internal Environment<br/><br/>Part 2: Creating the Strategy<br/><br/>4. Strategic Formulation<br/><br/>5. Developing a Global Strategy<br/><br/>Part 3: Implementation Issues for the Global Strategy<br/><br/>6. The Important Aspect of Culture<br/><br/>7. Cross-Cultural Communication<br/><br/>8. Managing Structure<br/><br/>9. Leadership, Motivation and Cross-Cultural Negotiation in the Global Context<br/><br/>10. Managing People in the Global Context<br/><br/>11. Managing Foreign Market Entry<br/><br/>12. Managing Alliances and Acquisitions |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.<br/><br/>Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:<br/><br/>• Internal and external environmental analyses;<br/><br/>• Cross-cultural communication;<br/><br/>• Structural considerations;<br/><br/>• Leadership and motivation;<br/><br/>• Foreign market entry, mergers, alliances and acquisitions.<br/><br/>Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
International business enterprises--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Diversity in the workplace--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Intercultural communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |