Technology entrepreneurship: (Record no. 4602)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02381nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230208143050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230208b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781352011173 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.514 |
| Item number | EVE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evers, Natasha |
| 245 ## - TITLE STATEMENT | |
| Title | Technology entrepreneurship: |
| Remainder of title | bringing innovation to the marketplace |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Macmillan Press Ltd. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 417 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 66.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Contents<br/>PART I TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION<br/>1. Policy and environmental conditions for technology entrepreneurship<br/>2. Technology entrepreneurs and new technology ventures<br/>3. Technology transfer from universities<br/>PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION.<br/>4. Innovation and diffusion of technology in products and services<br/>5. Intellectual Property and Routes to Commercialisation<br/>6. Business modelling: value creation in lean start-ups<br/>PART III MARKET OPPORTUNITY AND STRATEGY<br/>7. Market Validation and Analysis<br/>8. The Marketing Strategy<br/>9. The Business Plan and Pitching<br/>PART IV GROWING AND MANAGING THE NEW VENTURE<br/>10. Developing teams and building the organisation<br/>11. International Entrepreneurship<br/>12. Funding and Financing New Ventures. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technological innovations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cunningham, James |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hoholm, Thomas |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | 619/22-23 | 21-01-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/08/2023 | T V Enterprises | 3746.07 | 658.514 EVE | 004483 | 02/08/2023 | 1 | 5697.45 | 02/08/2023 | Book |