After Steve: (Record no. 4643)

MARC details
000 -LEADER
fixed length control field 02904nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230127130445.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230127b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780008527846
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.7610040973
Item number MIC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mickle, Tripp
245 ## - TITLE STATEMENT
Title After Steve:
Remainder of title how Apple became a trillion-dollar company and lost its soul
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. HarperCollins Publishers
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 495 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 699.00
520 ## - SUMMARY, ETC.
Summary, etc. About the Book<br/>From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.<br/>Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.<br/><br/>In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.<br/><br/>Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence.<br/><br/>Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Apple Computer, Inc
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer industry
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type Bill No Bill Date
    Dewey Decimal Classification     Non-fiction Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 01/27/2023 Overseas Press India Private 479.86 2 338.7610040973 MIC 004382 03/09/2024 02/22/2024 1 699.00 01/27/2023 Book IN30543 11-01-2023

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