Marketing analytics: (Record no. 4940)

MARC details
000 -LEADER
fixed length control field 02101nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230125151508.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230125b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118373439
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80072
Item number WIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Winston, Wayne L.
245 ## - TITLE STATEMENT
Title Marketing analytics:
Remainder of title data-driven techniques with Microsoft excel
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. John Wiley & Sons, Inc.
Place of publication, distribution, etc. Indiana
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 690 p.
365 ## - TRADE PRICE
Price type code USD
Price amount 49.95
520 ## - SUMMARY, ETC.
Summary, etc. DESCRIPTION<br/>Helping tech-savvy marketers and data analysts solve real-world business problems with Excel<br/><br/>Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results.<br/><br/>Practical exercises in each chapter help you apply and reinforce techniques as you learn.<br/><br/>Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools<br/>Reveals how to target and retain profitable customers and avoid high-risk customers<br/>Helps you forecast sales and improve response rates for marketing campaigns<br/>Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising<br/>Covers social media, viral marketing, and how to exploit both effectively<br/>Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research--Data processing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Microsoft Excel (Computer file)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic spreadsheets
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Data processing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Checked out Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing TB2799 10-01-2023 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 01/25/2023 Technical Bureau India Pvt. Ltd. 2794.87 2 658.80072 WIN 004349 03/05/2024 12/06/2023 12/06/2023 1 4250.75 01/25/2023 Book

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