The dynamics of persuasion: communication and attitudes in the 21st century (Record no. 502)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02563nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191015135938.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191015b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138100336 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 153.852 |
| Item number | PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perloff, Richard M. |
| 245 ## - TITLE STATEMENT | |
| Title | The dynamics of persuasion: communication and attitudes in the 21st century |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 627 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 81.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Table of Contents<br/>Preface<br/><br/>Acknowledgments<br/><br/>Part 1 Foundations<br/><br/>Chapter 1 Introduction to Persuasion<br/><br/>Chapter 2 Historical and Ethical Foundations<br/><br/>Part Two The Nature of Attitudes<br/><br/>Chapter 3 Attitudes: Definition and Structure<br/><br/>Chapter 4 The Power of our Passions: Theory and Research on Strong Attitudes<br/><br/>Chapter 5 Attitudes: Functions and Consequences<br/><br/>Chapter 6 Attitude Measurement<br/><br/>Part Three Changing Attitudes and Behavior<br/><br/>Chapter 7 Processing Persuasive Communications<br/><br/>Chapter 8 "Who Says It": Communicator Factors in Persuasion<br/><br/>Chapter 9 Fundamentals of the Message<br/><br/>Chapter 10 Emotional Message Appeals: Fear and Guilt<br/><br/>Chapter 11 Cognitive Dissonance Theory Part Four Persuasive Communication Contexts<br/><br/>Chapter 12 Interpersonal Persuasion<br/><br/>Chapter 13 Advertising, Marketing, and Persuasion<br/><br/>Chapter 14 Health Communication Campaigns<br/><br/>Glossary<br/><br/>Subject Index<br/><br/>Author Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary<br/>The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.<br/><br/>The sixth edition includes:<br/><br/>updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;<br/>new studies of health campaigns;<br/>expanded coverage of social media marketing;<br/>enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.<br/>The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Attitude change |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Psychology) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media--Psychological aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
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| Dewey Decimal Classification | Public Policy & General Management | 19-20/7654 | 26-09-2019 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/15/2019 | Bharat Book Distributors | 4922.02 | 2 | 153.852 PER | 000715 | 10/29/2023 | 09/29/2023 | 09/29/2023 | 1 | 7346.30 | 10/15/2019 | Book |