Web analytics for dummies (Record no. 5022)

MARC details
000 -LEADER
fixed length control field 02176nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230322123636.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230322b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354643323
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 006.70727
Item number SOS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sostre, Pedro
245 ## - TITLE STATEMENT
Title Web analytics for dummies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Wiley India Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 362 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 799.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of content<br/>Part I: Getting Started with Web Analytics<br/><br/>Chapter 1: Understanding Web Analytics <br/><br/>Chapter 2: Steering Clear of Common Terminology Confusion<br/><br/>Chapter 3: Getting Your Hands Dirty with Web Data <br/><br/> <br/><br/>Part II: Choosing the Right Web Analytics Solution<br/><br/>Chapter 4: Web Analytics Tools You Can Use<br/><br/>Chapter 5: Investing in Web Analytics Tools<br/><br/>Chapter 6: Discovering Niche Solutions<br/><br/> <br/><br/>Part III: Searching for Statistical Treasure<br/><br/>Chapter 7: Taking Out the Trash<br/><br/>Chapter 8: Reviewing Site Referrers<br/><br/>Chapter 9: Getting to Know Your Visitors<br/><br/>Chapter 10: Identifying Your Most Important Pages<br/><br/>Chapter 11: Key Performance Indicators Insights<br/><br/> <br/><br/>Part IV: Knowledge Is Power -- Making Analytics Work for You<br/><br/>Chapter 12: Sifting through Search Data<br/><br/>Chapter 13: Increasing Web Site Visibility<br/><br/>Chapter 14: Revisiting Your Online Advertising Strategy<br/><br/>Chapter 15: Chronicling Your Web Analytics History<br/><br/>Chapter 16: Fine-Tuning Your Web Site<br/><br/> <br/><br/>Part V: The Part of Tens<br/><br/>Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls<br/><br/>Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business<br/><br/>Chapter 19: Ten Web Analytics Best Practices 325<br/><br/> <br/><br/>Appendix: Web Analytics Glossary<br/><br/>Index
520 ## - SUMMARY, ETC.
Summary, etc. Web Analytics For Dummies answers two key questions for anyone undertaking a Web analytics project: How do I get the data I need? How do I apply the data to improving my Web site? The authors are experienced Web analysts and designers with experience both in examining the trends of an existing site and redesigning based on research.<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web usage mining
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet users
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web site development
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     IT & Decisions Sciences TB3162 16-02-2023 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 03/22/2023 Technical Bureau India Pvt. Ltd. 559.30   006.70727 SOS 004881 03/22/2023 1 799.00 03/22/2023 Book

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