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A fashion retailer’s guide to thriving in turbulent times (Record no. 5073)

MARC details
000 -LEADER
fixed length control field	04251nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230316105730.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230316b \|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781032002255
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	380.14568
Item number	BOU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Boustani, Ghalia
245 ## - TITLE STATEMENT
Title	A fashion retailer’s guide to thriving in turbulent times
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	Routledge
Place of publication, distribution, etc.	New York
Date of publication, distribution, etc.	2023
300 ## - PHYSICAL DESCRIPTION
Extent	94 p.
365 ## - TRADE PRICE
Price type code	GBP
Price amount	29.99
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Table of Contents<br/>About this book<br/><br/>Book idea<br/><br/>Prologue<br/><br/>How did we come across the idea of the book?<br/>Introduction<br/><br/>Chapter title: The fashion retail industry. How is today is different from yesterday?<br/><br/>An overview of the fashion retail industry and the major actors, forces or happenings that are shaping it up.<br/>No money? No biggies. You can rent it if you want it.<br/>The retail environment is changing and so do customers.<br/>Reviving lifeless retail.<br/>Self-proclaimed connoisseurs, entrepreneurs, retailers and next-door neighbors.<br/>Retail and consumption tensions. Are things always black and white?<br/>It was about time to do the math.<br/>What’s in it for fashion retail brands?<br/>Chapter 1<br/><br/>Chapter title: How can fashion brands stay true to themselves?<br/><br/>Holistic fashion brand management.<br/>Why yesterday’s brands are no longer relevant in today’s retail environment?<br/>A new viewpoint on the (fashion) retail environment.<br/>A complex retail environment.<br/>Understanding a (fashion) brand in today’s complex retail environment.<br/>Today’s fashion retail brand is an active member of the fashion retail society.<br/>The significance of physical retail in a fashion retail environment.<br/>Staying true to one’s identity.<br/>　<br/><br/>Chapter 2<br/><br/>Chapter title: How will retail formats help fashion brands survive?<br/><br/>Retail formats. The brand’s "porte-parole".<br/>Newborn brands.<br/>Understanding newborn brands.<br/>A newborn brands’ values.<br/>A newborn brand’s structure.<br/>A newborn brands’ distributions and sales.<br/>A newborn brands’ control.<br/>Developing brands.<br/>Understanding developing brands.<br/>Developing brand motto.<br/>Developing brand communications, distributions and sales.<br/>Developing brand communications, distributions and sales.<br/>Mature and established brands.<br/>Understanding a mature or established brand.<br/>Mature brand key variables.<br/>Mature brand distribution and sales.<br/>A mature and established brand’s motto.<br/>The significance of space in a fashion retail context.<br/>How will retail formats help fashion brands survive?<br/>　<br/><br/>Chapter 3<br/><br/>Chapter title: The fashion brand spectrum: scenarios for success.<br/><br/>Different fashion brands. Different management scenarios.<br/>How can brands be active members of the fashion retail society?<br/>Fashion brand toolkits and scenarios.<br/>Personal fashion brands and young designer brands.<br/>New born fashion brands.<br/>Mature fashion brands.<br/>Keeping retail at the heart of fashion brands.<br/>Conclusion<br/><br/>Chapter title: Finding clarity in the middle of the storm.<br/><br/>Tired, confused, but hopeful.<br/>The yin and yang of fashion retail.<br/>Understanding "the now" and getting ready for tomorrow.
520 ## - SUMMARY, ETC.
Summary, etc.	By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand’s success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in today’s turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today’s retail market and facing today’s customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Fashion retailer
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Leonini, Daniela
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Accession Number	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type	Bill No	Bill Date
		Dewey Decimal Classification			Marketing	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	03/16/2023	Bharatiya Sahitya Bhavana	2062.54		380.14568 BOU	004762	03/16/2023	1	3136.95	03/16/2023	Book	IN383	20-02-2023