Market research with panels: (Record no. 5081)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01469nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230314122050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230314b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783658376499 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | GUN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gunther, Martin |
| 245 ## - TITLE STATEMENT | |
| Title | Market research with panels: |
| Remainder of title | types, surveys, analysis, and applications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Springer |
| Place of publication, distribution, etc. | Switzerland |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 242 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EURO |
| Price amount | 89.99 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Springer texts in business and economics |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. <br/><br/>Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vossebein, Ulrich W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wildner, Raimund |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN377 | 20-02-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/14/2023 | Bharatiya Sahitya Bhavana | 5437.58 | 1 | 1 | 658.834 GUN | 004688 | 02/21/2024 | 11/20/2023 | 1 | 8270.08 | 03/14/2023 | Book |