Omni-personal luxury: (Record no. 5084)

MARC details
000 -LEADER
fixed length control field 02147nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230314104325.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783030857684
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SCH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schmitt, Rebecca
245 ## - TITLE STATEMENT
Title Omni-personal luxury:
Remainder of title how to transform your luxury business for the digital age
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Palgrave Macmillan
Place of publication, distribution, etc. Switzerland
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 178 p.
365 ## - TRADE PRICE
Price type code EURO
Price amount 37.99
520 ## - SUMMARY, ETC.
Summary, etc. Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.<br/><br/>Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey.<br/><br/>This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Luxury goods industry
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Luxuries--Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bensoussan, Albert
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rossi, Arnaud
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing IN375 20-02-2023 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 03/14/2023 Bharatiya Sahitya Bhavana 2295.52   658.8 SCH 004672 03/14/2023 1 3491.28 03/14/2023 Book

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