| Bibliography, etc. note |
Table of Contents<br/>Part I. Introduction<br/>1: Introduction, Özalp Özer and Robert Phillips<br/>Part II. Pricing in Selected Industries<br/>2: Why are Prices Set the Way they Are?, Robert Phillips<br/>3: Airline Pricing, Brenda A. Barnes<br/>4: Electric Power Pricing, Robert Wilson<br/>5: Health Care Pricing in the United States: The Case of Hospitals, E. Andrew Boyd<br/>6: Pricing in Restaurants, Sheryl E. Kimes, Robert Phillips, and Lisabet Summa<br/>7: Pricing of On-line Display Advertising, Madhu Vudali and Andy Atherton<br/>8: Consumer Credit Pricing, Simon Caufield<br/>9: Wireless Services Pricing in the US, Jon Zimmerman<br/>10: For What IT's Worth: Pricing Internal IT Services, Diogo Rau and Paul Willmott<br/>11: Television Advertisement Pricing in the US, Robert Phillips and Graham Young<br/>12: Pricing in the Cruise Line Industry, Warren H. Lieberman<br/>13: Less-than-Truckload Pricing, Edward Kintz<br/>14: Pricing in the North American Protein Industry, Michael Neal, Robert D. Pierce, Michael Freimer, and Sushil Verma<br/>15: Wine Pricing in the United States, Warren Bidmead<br/>16: Pricing and Sales Practices in the Grand Bazaar of Istanbul, Yosun Denizeri<br/>Part III. Pricing Fundamentals<br/>17: Price Theory in Economics, Thomas A. Weber<br/>18: Models of Demand, Garrett J. van Ryzin<br/>19: Game Theory Models of Pricing, Robert A. Shumsky and Praveen Kopalle<br/>20: Behavioral Issues in Pricing Management, Özalp Özer and Yanchong (Karen) Zheng<br/>Part IV. Pricing Tactics<br/>21: Customized Pricing, Robert Phillips<br/>22: Nonlinear Pricing, Shmuel Oren<br/>23: Dynamic List Pricing, Yossi Aviv and Gustavo Vulcano<br/>24: Sales Promotions, Robert C. Blattberg and Richard A. Briesch<br/>25: Markdown Management, Rama Ramakrishnan<br/>26: Revenue Management, Kalyan Talluri<br/>27: Auction Pricing, Richard Steinberg<br/>28: Service Engineering: Design and Pricing of Service Features, Guillermo Gallego and Catalina Stefanescu<br/>29: Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information, Murat Kaya and Özalp Özer<br/>30: Joint Pricing and Inventory Management, Xin Chen and David Simchi-Levi<br/>Part V. Organization and Processes<br/>31: Structuring and Managing an Effective Pricing Organization, Mike Simonetto, Larry Montan, Julie Meehan, and Junko Kaji<br/>32: Global Pricing Strategy, Thomas G. Jacobson, Greg Cudahy, Tiago Salvador, and Julian Short<br/>33: Using Lean Six Sigma to Improve Pricing Execution, ManMohan S. Sodhi and Navdeep S. Sodhi<br/>34: Pricing with Confidence in Business-to-Business Settings, Greg Cudahy, Thomas G. Jacobson, Tiago Salvador, Tiffany Gilbert, and Michelle Mahoney<br/>Part VI. Current Challenges and Future Prospects<br/>35: Challenges and Future Prospects for Pricing Management, Özalp Özer and Robert Phillips |
| Summary, etc. |
Description<br/>The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings. |