Content strategy for the web (Record no. 5554)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01912nam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231004160532.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231004b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780321808301 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 006.76068 |
| Item number | HAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Halvorson, Kristina |
| 245 ## - TITLE STATEMENT | |
| Title | Content strategy for the web |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | New Riders |
| Place of publication, distribution, etc. | USA |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 197 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 34.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond<br/>Before We Begin<br/><br/>REALITY<br/>1 NOW: Hit the ground running.<br/>2 PROBLEM: Why does your content (still) suck?<br/>3 SOLUTION: Content strategy to the rescue.<br/><br/>DISCOVERY<br/>4 ALIGNMENT: Down with silos, up with people.<br/>5 AUDIT: Take a close-up look at your current content.<br/>6 ANALYSIS Your content lives in a complicated world.<br/><br/>STRATEGY<br/>7 CORE: Core strategy: the center of it all.<br/>8 CONTENT: Substance and structure: the stuff they come for.<br/>9 PEOPLE Worldflow and governance: the path to victory.<br/><br/>SUCCESS<br/>10 PERSUASION: Making the case for content strategy.<br/>11 ADVOCACY: Get out there and do something.<br/>12 HERO: Save the content, save the world.<br/><br/>Content strategy reading list<br/>Acknowledgments<br/>About the Authors<br/>About Brain Traffic<br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.<br/><br/>(https://www.pearson.ch/Informatik/NewRiders/EAN/9780321808301/Content-Strategy-for-the-Web) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Web site development |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rach, Melissa |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IT & Decisions Sciences | TB1742 | 19-09-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/04/2023 | Technical Bureau India Pvt. Ltd. | 1964.71 | 006.76068 HAL | 005218 | 10/04/2023 | 1 | 2988.15 | 10/04/2023 | Book |