Industrial marketing (Record no. 5570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02361nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231130143435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231111b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529778533 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | FOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fotiadis, Thomas |
| 245 ## - TITLE STATEMENT | |
| Title | Industrial marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 365 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 55.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/><br/>Chapter 1: Applying Marketing Philosophies to Industrial Markets<br/>Chapter 2: Differentiation Characteristics of Industrial Markets <br/>Chapter 3: Supply Chain Networks for Manufacturing Products <br/>Chapter 4: Organizational Buying Process, Buying Relations, and Buying Behavior in Industrial Marketing <br/>Chapter 5: The Marketing Mix: Distributing Industrial Products <br/>Chapter 6: Supply Chain Transportation of Manufactured Products <br/>Chapter 7: The Marketing Mix: Promotion and Marketing Communication Channels for Industrial Products <br/>Chapter 8: The Marketing Mix: Industrial Pricing <br/>Chapter 9: The Marketing Mix: The Industrial Product <br/>Chapter 10: Warehousing in the Industrial Market <br/>Chapter 11: Industrial Services <br/>Chapter 12: Modern Trends and Developments in Industrial Marketing <br/>Chapter 13: Industrial Marketing in a High-Tech Context<br/><br/>(https://us.sagepub.com/hi/nam/industrial-marketing/book278499) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.<br/><br/>The textbook includes:<br/><br/>The marketing philosophy on industrial markets<br/>The characteristics of industrial markets<br/>The marketing mix and the product life cycle<br/>The issues surrounding distribution and operations including value creation, business relationships and networks<br/>Case studies and mini case studies (vignettes)<br/>This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing mix |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business to business marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lindgreen, Adam |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Siomkos, George J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Oberg, Christina |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Folinas, Dimitris |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2356 | 02-11-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/11/2023 | Technical Bureau India Pvt. Ltd. | 3992.34 | 658.8 FOT | 005292 | 11/11/2023 | 1 | 6072.00 | 11/11/2023 | Book |