Pricing strategies: (Record no. 5585)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02834nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231005125312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231005b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526494412 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.526 |
| Item number | SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schindler, Robert M. |
| 245 ## - TITLE STATEMENT | |
| Title | Pricing strategies: |
| Remainder of title | harvesting product value |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage |
| Place of publication, distribution, etc. | Los Angeles |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 408 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 54.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/><br/>Pricing as an Element of the Marketing Mix <br/>Part I. Setting of Initial Prices<br/> Starting Points for Setting an Initial Price <br/> Assessing Value to the Customer <br/> Basic Pricing Strategies and Breakeven Analysis <br/><br/>Part II. Modification of Existing Prices<br/> The Generalized Breakeven Formula and Its Use <br/> Predicting Price-Change Response: Economic and Competitive Factors <br/> Predicting Price-Change Response: Knowledge-Related Factors <br/> Predicting Price-Change Response: Feeling-Related Factors <br/> Empirical Measurement of Price-Change Response <br/><br/>Part III. Developing a Price Structure<br/> Fences for Price Segmentation <br/> Time as a Price-Segmentation Fence <br/> Place as a Price-Segmentation Fence <br/> Pricing to the Less-Informed Segment <br/> Pricing of Interrelated Products <br/><br/>Part IV. Flexible Pricing<br/> Auctions and Competitive Bidding <br/> Negotiation and Participatory Pricing <br/> Systematizing Pricing Decisions <br/> Societal Implications of Pricing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.<br/><br/>The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.<br/><br/>Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.<br/><br/>Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.<br/><br/>(https://us.sagepub.com/en-us/nam/pricing-strategies/book265611) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pricing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Finance & Accounting | TB1742 | 19-09-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/04/2023 | Technical Bureau India Pvt. Ltd. | 3991.62 | 2 | 338.526 SCH | 005242 | 01/15/2024 | 01/11/2024 | 1 | 6070.90 | 10/05/2023 | Book |