Social marketing: (Record no. 5592)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02891nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231130145702.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231111b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781071851647 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | LEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Nancy R. |
| 245 ## - TITLE STATEMENT | |
| Title | Social marketing: |
| Remainder of title | behavior change for good |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | SAGE Publications, Inc. |
| Place of publication, distribution, etc. | California |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 545 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 125.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/><br/>Foreword<br/> Part I • Understanding Social Marketing<br/> CHAPTER 1 • Defining and Distinguishing Social Marketing <br/> CHAPTER 2 • 10-Step Strategic Planning Model <br/> CHAPTER 3 • Research Options <br/> CHAPTER 4 • Behavior Change Theories, Models, and Frameworks <br/><br/>Part II • Determining Plan Purpose, Focus, Audience, Behaviors, Insights<br/> CHAPTER 5 • Steps 1 & 2: Social Issue, DEI Considerations, Purpose, Focus, Situation Analysis <br/> CHAPTER 6 • Step 3: Selecting Priority Audiences <br/> CHAPTER 7 • Step 4: Behavior Objectives and Target Goals <br/> CHAPTER 8 • Step 5: Audience Insights <br/><br/>Part III • Developing Marketing Intervention Strategies<br/> CHAPTER 9 • Step 6: Crafting a Desired Positioning <br/> CHAPTER 10 • Step 7.1: Product: Creating a Product Platform <br/> CHAPTER 11 • Step 7.2: Price: Determining Incentives and Disincentives <br/> CHAPTER 12 • Step 7.3: Place: Making Access Convenient and Pleasant <br/> CHAPTER 13 • Step 7.4: Promotion: Deciding on Messages, Messengers, Creative Strategies, and Communication Channels <br/><br/>Part IV • Managing Social Marketing Programs<br/> CHAPTER 14 • Step 8: Monitoring and Evaluation <br/> CHAPTER 15 • Step 9: Budget and Funding Plans <br/> CHAPTER 16 • Step 10: Implementation and Sustaining Behaviors Plans <br/><br/>Epilogue<br/>Appendix<br/>References<br/> <br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today's most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.<br/><br/>(https://us.sagepub.com/hi/nam/social-marketing/book275147) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Behavior modification |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Colehour, Julie |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB2356 | 02-11-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/11/2023 | Technical Bureau India Pvt. Ltd. | 7018.81 | 658.872 LEE | 005296 | 11/11/2023 | 1 | 10675.00 | 11/11/2023 | Book |