Talk triggers: (Record no. 5595)

MARC details
000 -LEADER
fixed length control field 02899nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231005173150.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780525537274
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.133
Item number BAE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baer, Jay
245 ## - TITLE STATEMENT
Title Talk triggers:
Remainder of title the complete guide to creating customers with word of mouth
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Portfolio / Penguin
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xii, 258 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 650.00
520 ## - SUMMARY, ETC.
Summary, etc. Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.<br/><br/>Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.<br/><br/>The key to activating customer chatter is the realization that same is lame. Nobody says “let me tell you about this perfectly adequate experience I had last night.” The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That’s when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.<br/><br/>Talk Triggers contains:<br/><br/>Proprietary research into why and how customers talk<br/>More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses<br/>The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)<br/>Surprises in the text that are (of course) word of mouth propellants<br/><br/>Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.<br/><br/>Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It’s a book that will create conversation about the power of conversation.<br/><br/>(https://www.penguinrandomhouse.com/books/579855/talk-triggers-by-jay-baer-and-daniel-lemin/)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Word-of-mouth advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lemin, Daniel
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing TB1742 19-09-2023 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 10/04/2023 Technical Bureau India Pvt. Ltd. 446.22   658.133 BAE 005250 10/05/2023 1 650.00 10/05/2023 Book

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