MARC details
| 000 -LEADER |
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| fixed length control field |
02739nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240206103540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240206b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138208612 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
687.09 |
| Item number |
KAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Karra, Neri |
| 245 ## - TITLE STATEMENT |
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| Title |
Fashion entrepreneurship: |
| Remainder of title |
the creation of the global fashion business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
244 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
GBP |
| Price amount |
38.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Introduction: The Business of Fashion<br/><br/>Part I Fashion Rising<br/><br/>The Birth of Fashion Entrepreneurship (1845-1895)<br/>Fashion, Art, and Beauty (1895-1914)<br/><br/>Part II Fashion Diffusion<br/><br/>Fashion Amid War and Depression (1914-1945)<br/>The Golden Age of Haute Couture (1945-1959)<br/>The Changing Face of the Fashion Business (1960s onward)<br/>Part III Fashion Entrepreneurship: Theory and Practice<br/><br/>Building the Fashion Firm: Entrepreneurial Capabilities for Fashion Business Success<br/>The Fashion Entrepreneurship Model: Dynamics Creating Sustainable Competitive Advantage<br/>Fashion Business Models: Entrepreneurial Drivers, Opportunities, and Challenges<br/>Conclusion: The Dream Makers |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world's influential brands. It shows how successive generations of entrepreneurs built and developed the brands, democratising access to fashion brands throughout the world. This book analyses the careers of the greatest fashion entrepreneurs from the 19th century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today's rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries. https://www.routledge.com/Fashion-Entrepreneurship-The-Creation-of-the-Global-Fashion-Business/Karra/p/book/9781138208612 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Clothing trade |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Fashion designers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Fashion merchandising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Entrepreneurship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |