MARC details
| 000 -LEADER |
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| fixed length control field |
03158nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240206104906.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240206b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032310305 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
001.42 |
| Item number |
CHA |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Big data analytics: |
| Remainder of title |
digital marketing and decision-making |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
CRC Press |
| Place of publication, distribution, etc. |
Boca Raton |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
246 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
GBP |
| Price amount |
5259.42 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Chapter 1 Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs<br/><br/>Muhammad Nawaz Tunio, Iffat Sabir Chaudhry, Farooq Mughal, and Erum Shaikh<br/><br/>Chapter 2 The Responsibility of Big Data Analytics in Organization Decision-Making<br/><br/>Ezeifekwuaba Tochukwu Benedict<br/><br/>Chapter 3 Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic<br/><br/>Hamacher Power Choquet Integral Operators<br/><br/>Pankaj Kakati and Saifur Rahman<br/><br/>Chapter 4 Prediction of Marketing by the Consumer Analytics<br/><br/>C.C. Jayasundara<br/><br/>Chapter 5 Web Analytics for Digital Marketing<br/><br/>Srinivas Dinakar Nethi, Venkata Rajasekhar Moturu, and Krishnaveer Abhishek Challa<br/><br/>Chapter 6 Smart Retailing: A Novel Approach for Retailing Business<br/><br/>Ghanshyam Parmar<br/><br/>Chapter 7 Leveraging Web Analytics for Optimizing Digital Marketing Strategies<br/><br/>Sapna Sood<br/><br/>Chapter 8 Smart Retailing in Digital Business<br/><br/>S.R. Mani Sekhar, Tarun Krishnan, Louie Antony, Sandeep B.L., and Siddesh G.M.<br/><br/>Chapter 9 Business Analytics and Performance Management in India<br/><br/>Pavnesh Kumar, Siddhartha Ghosh, and Kiran Chaudhary<br/><br/>Chapter 10 Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation<br/><br/>Functions for Best Signal Detection in Smart Antenna<br/><br/>Seema Khanum, Rajiga S.V., Mathanprasad L., M. Gunasekaran, and Firos A. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.<br/><br/>Chapters examining analytics for decision-making cover such topics as:<br/><br/>Big data analytics for gathering business intelligence<br/>Data analytics and consumer behavior<br/>The role of big data analytics in organizational decision-making<br/>This book also looks at digital marketing and focuses on such areas as:<br/><br/>The prediction of marketing by consumer analytics<br/>Web analytics for digital marketing<br/>Smart retailing<br/>Leveraging web analytics for optimizing digital marketing strategies<br/>Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
R - Computer program language |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data analytics |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Chaudhary, Kiran |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alam, Mansaf |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |