MARC details
| 000 -LEADER |
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| fixed length control field |
03225nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240206113804.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240206b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032137537 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
796.06 |
| Item number |
SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Schwarz, Eric C. |
| 245 ## - TITLE STATEMENT |
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| Title |
Advanced theory and practice in sport marketing |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
309 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
52.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Prologue: Introduction to the Theory and Practice of Sport Marketing<br/><br/>Part I: Overview of the Sport Marketing Ecosystem <br/><br/>1. Situation Analysis of Sport Marketing<br/><br/>2. Developing the Strategic Sport Marketing Structure <br/><br/>Part II: Identifying Sport Marketing Opportunities <br/><br/>3. Research and Analytics-Driven Information Systems<br/><br/>4. Understanding Sport Consumer Behavior <br/><br/>Part III: Responding to the Sport Marketplace – Product, Price, and Positioning Strategies <br/><br/>5. Product and Service Design and Quality<br/><br/>6. Pricing Structures and Strategies<br/><br/>7. Positioning and Distribution of Products and Services <br/><br/>Part IV: Sport Marketing Communications and the Promotions Mix <br/><br/>8. Branding and Sport Brand Management<br/><br/>9. Sales and Customer Service<br/><br/>10. Sport Marketing Partnerships: From Prospecting to Activation<br/><br/>11. Non-Digital Communications and the Sport Promotional Mix<br/><br/>12. Digital Marketing Communications and Technologies <br/><br/>Part V: Emerging Concepts in Sport Marketing <br/><br/>13. Generating Impacts through Destination Sport Marketing<br/><br/>14. Emotional Intelligence in Sport Marketing <br/><br/>Epilogue: Covid-19 and Post-Pandemic Sport Marketing |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. <br/><br/>The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. <br/><br/>This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. <br/><br/>Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Sport Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Brannigan, Kyle J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Cattani, Kevin P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Hunter, Jason D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |