Sport business analytics: (Record no. 5666)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02682nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240206144046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240206b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032339818 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.069 |
| Item number | HAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harrison, C. Keith |
| 245 ## - TITLE STATEMENT | |
| Title | Sport business analytics: |
| Remainder of title | using data to increase revenue and improve operational efficiency |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | CRC Press |
| Place of publication, distribution, etc. | Boca Raton |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 235 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 39.99 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Data Analytics Application Series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.<br/><br/>The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:<br/><br/>Ticket pricing<br/>Season ticket member retention<br/>Fan engagement<br/>Sponsorship valuation<br/>Customer relationship management<br/>Digital marketing<br/>Market research<br/>Data visualization.<br/>This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.<br/><br/>Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.<br/><br/>(https://www.routledge.com/Sport-Business-Analytics-Using-Data-to-Increase-Revenue-and-Improve-Operational/Harrison-Bukstein/p/book/9781032339818#) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports administration--Data processing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports administration--Decision making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports--Economic aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bukstein, Scott |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | 2023-24/1525 | 26-12-2023 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/06/2024 | Indica Publishers & Distributors Pvt. Ltd. | 2804.69 | 796.069 HAR | 005499 | 02/06/2024 | 1 | 4314.92 | 02/06/2024 | Book |