Social media storms: (Record no. 5717)

MARC details
000 -LEADER
fixed length control field 02127nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240206200824.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240206b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367425272
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.231
Item number RYD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ryden, Pernille
245 ## - TITLE STATEMENT
Title Social media storms:
Remainder of title empowering leadership beyond crisis management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. Oxan
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xii, 159 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 36.99
520 ## - SUMMARY, ETC.
Summary, etc. This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms.<br/><br/>Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age.<br/><br/>Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.<br/><br/>(https://www.routledge.com/Social-Media-Storms-Empowering-Leadership-Beyond-Crisis-Management/Ryden-Hossain-Kottika-Skare/p/book/9780367425272)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media--Economic aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hossain, Muhammad Ismail
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kottika, Efthymia
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Skare, Vatroslav
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Public Policy & General Management 2023-24/1525 26-12-2023 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 02/06/2024 Indica Publishers & Distributors Pvt. Ltd. 2594.29   302.231 RYD 005547 02/06/2024 1 3991.22 02/06/2024 Book

©2019-2020 Learning Resource Centre, Indian Institute of Management Bodhgaya

Powered by Koha