Marketing analytics: (Record no. 5859)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01770nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240209144805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240209b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780813945156 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | VEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venkatesan, Rajkumar |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics: |
| Remainder of title | essential tools for data-driven decisions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | University of Virginia Press |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 294 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 39.95 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.<br/><br/>The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.<br/><br/>Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.<br/><br/>(https://www.upress.virginia.edu/title/5523/) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Statistical methods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Ronald T. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB3444 | 24-01-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/09/2024 | Technical Bureau India Pvt. Ltd. | 2248.79 | 658.83 VEN | 005678 | 02/09/2024 | 1 | 3459.67 | 02/09/2024 | Book |