Next generation retail: (Record no. 5862)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01959nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240209150610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240209b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398609631 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | WEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weinswig, Deborah |
| 245 ## - TITLE STATEMENT | |
| Title | Next generation retail: |
| Remainder of title | how to use new technology to innovate for the future |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 304 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 19.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | About the book<br/>Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.<br/><br/>While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs).<br/><br/>Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.<br/><br/>(https://www.koganpage.com/marketing-communications/next-generation-retail-9781398609631) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail trade--Technological innovations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartmann, Renee |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB3444 | 24-01-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/09/2024 | Technical Bureau India Pvt. Ltd. | 1402.00 | 658.87 WEI | 005680 | 02/09/2024 | 1 | 2456.92 | 02/09/2024 | Book |