Marketing metrics: (Record no. 5863)

MARC details
000 -LEADER
fixed length control field 02000nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240209151200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240209b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781398606593
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8340285
Item number ING
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Inge, Christina
245 ## - TITLE STATEMENT
Title Marketing metrics:
Remainder of title leverage analytics and data to optimize marketing strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Kogan Page
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xii, 318 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 29.99
520 ## - SUMMARY, ETC.
Summary, etc. About the book<br/>Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.<br/><br/>Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies.<br/><br/>Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.<br/><br/>(https://www.koganpage.com/marketing-communications/marketing-metrics-9781398606593)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing analytics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing TB3444 24-01-2024 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 02/09/2024 Technical Bureau India Pvt. Ltd. 2103.35   658.8340285 ING 005681 02/09/2024 1 3235.92 02/09/2024 Book

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