Advanced introduction to digital marketing (Record no. 5865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01993nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240222120122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240222b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781803921075 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | DHO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dholakia, Utpal |
| 245 ## - TITLE STATEMENT | |
| Title | Advanced introduction to digital marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Edward Elgar Publishing Limited |
| Place of publication, distribution, etc. | Cheltenham |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 169 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 16.95 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Elgar Advanced Introductions series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.<br/><br/>The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.<br/><br/>Key Features:<br/>• Builds upon influential articles to advance knowledge<br/>• Provides a state-of-the-art review for each area of digital marketing<br/>• Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research<br/><br/>This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience, and social media.<br/><br/>(https://www.e-elgar.com/shop/gbp/advanced-introduction-to-digital-marketing-9781803921075.html) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB3711 | 08-02-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/22/2024 | Technical Bureau India Pvt. Ltd. | 1188.79 | 658.872 DHO | 006045 | 02/22/2024 | 1 | 1828.91 | 02/22/2024 | Book |