Rethinking advertising as para textual communication (Record no. 5945)
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000 -LEADER | |
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fixed length control field | 01787nam a22002057a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240222151755.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240222b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781035312139 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.2 |
Item number | HAC |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hackley, Chris |
245 ## - TITLE STATEMENT | |
Title | Rethinking advertising as para textual communication |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | Edward Elgar Publishing Ltd. |
Place of publication, distribution, etc. | Cheltenham |
Date of publication, distribution, etc. | 2022 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 149 p. |
365 ## - TRADE PRICE | |
Price type code | GBP |
Price amount | 22.95 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.<br/><br/>Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media.<br/><br/>Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Paratextual Communication |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hackley, Rungpaka Amy |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Marketing | TB3711 | 08-02-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/22/2024 | Technical Bureau India Pvt. Ltd. | 1609.60 | 659.2 HAC | 006064 | 02/22/2024 | 1 | 2476.31 | 02/22/2024 | Book |