Data Science for marketing analytics: (Record no. 5946)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01966nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240210134230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240210b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781800560475 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.830285 |
| Item number | BAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baig, Mirza Rahim |
| 245 ## - TITLE STATEMENT | |
| Title | Data Science for marketing analytics: |
| Remainder of title | a practical guide to forming a killer marketing strategy through data analysis with Python |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Packt Publishing |
| Place of publication, distribution, etc. | Birmingham |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 589 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 2899.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.<br/><br/>(https://www.packtpub.com/product/data-science-for-marketing-analytics-second-edition/9781800560475)_ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Data science |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing analytics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Govindan, Gururajan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shrimali, Vishwesh Ravi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB3444 | 24-01-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/10/2024 | Technical Bureau India Pvt. Ltd. | 2014.80 | 658.830285 BAI | 005736 | 02/10/2024 | 1 | 2899.00 | 02/10/2024 | Book |